The term SEO is used a lot when it comes to marketing, but what is it exactly and how does it benefit you? You likely have a website, but people may not visit as often as you wish, your sales have not increased, and there are no new customers.
SEO stands for “search engine optimization”. This is a strategy employed by marketers to help search engines such as Google, Yahoo, and Bing to recognize your website. Local SEO helps to put you at the top of local searches when people are looking for what your business has to offer.
As the term “construction” is not always as searched for when it comes to retail shopping, getting your name out there is even more important if you’re in the construction industry. Local SEO will help place your name front and center for all people to see.
In this article, we will explore further the advantages and reasoning behind local SEO and what it can do for you.
Differentiate Yourself From the Competition
Making sure that your company is on the first viewed page in a Google search boosts your ranking and presence, and, therefore, helps you to stand out from the competition.
Keywords are words used on your site to help you achieve this goal. If you are a construction company that specializes in interlocking driveways, using keywords associated with this type of work will increase your online position.
However, just using common keywords alone won’t help you stand out. You need to be seen for the uniqueness that you provide and showcase why people should choose you over others.
Reach Your Target Audience
With the right SEO strategy, you can reach the target audience for your client base. You want to make sure that you are appearing in searches for construction and construction-related specialities, and not searches for pet food or organic recycling, for example.
Understanding what your ideal clients search for when looking for construction companies will help you create content that will reach them faster and more effectively.
Content designed to educate and inform clients on your specific line of work will not only engage but also encourage repeat visits and sharing information with others, who will likely then check you out online.
Boost Online Traffic
There are still industries out there that rely simply on word of mouth for building their client base.
However, the right SEO strategy, including local SEO, can help to drive traffic to your business organically. As more people now rely on the internet for various aspects of their lives, driving people to your site helps with conversions and increased sales.
With carefully constructed content, you can attract potential customers to your site without too much effort while showcasing all the amazing things you have to offer.
Improve Quality Online Traffic
Driving online traffic to your site is important, but it still needs to be the right type and of high quality.
This means you want to ensure the right people are viewing your website. There are many spam bots out there. Making sure that you create high-quality content with the right SEO keywords and links will help to keep those spam bots away, and drive higher-quality traffic to your site.
You can also have a proven and effective strategy without the use of an ad campaign, as the right SEO strategy will still drive top-quality traffic to your website.
Increase Brand Recognition
Placing your brand high in the Google rankings keeps your business at the forefront of people’s minds. For example, your logo becomes highly recognizable, and you appear in the top 3 rankings for a variety of different services, showing that you are the expert in your field.
This boosted recognition helps you to stand out more from the competition, and is an easy way to get your brand noticed and shared more. Potential clients will want to explore and view your website, and may even share your site with others.
Gain the Confidence of Potential Customers
Naturally, people want to work with a company that they can trust. No one wants to be taken for a ride or scammed.
By raising your ranking online, you can show everyone that you are the top expert in your field. You are the organization to not only do the job, but you will do so with attention to detail, care, and efficiency.
The content of your website shows Google that your company has authority and should be taken notice of. With Google and other search engines on your side, the confidence that your target audience has in your company will naturally grow.
More Favourable Conversion Rates
You have now reached your target audience. Your ranking has increased, traffic is organically coming your way, and your client base is growing.
All of this activity helps to convert the mere viewer into the buyer. People will visit your website and see what you have to offer, as well as your prices, testimonials from past clients, and the gallery of pictures showcasing your work.
Suddenly, your customer interaction increases; people start to reach out for quotes and advice, and with that, your sales increase, too. While this doesn’t happen overnight—as Google will take its time to raise your ranking—the conversation rate will pick up eventually.
Local SEO: It’s All About the Right Keywords
SEO, local or otherwise, is just one of the many marketing tools that are available to your business. However, this can be the fastest and cheapest way to boost your online ranking, increase your sales, and improve customer confidence.
Making sure you reach the right people will boost your business, and, in turn, help your customers achieve their vision. As such, word-of-mouth referrals will increase, too.
Remember that too many SEO keywords will work against you, so don’t flood your website and other digital content with them. Pages that are too dense with keywords can appear as keyword stuffing, which can influence position rankings to decrease. Use the correct phrases and terms in key places and watch the online traffic come flooding in.
